by jessica, 01.27.11

anthropologie goes bridal

If you follow (correction, “stalk”) Anthropologie like I do, then this will be old news… I’ve known for a long time Anthro was coming out with a bridal line in Spring 2011.  And yes, I even considered postponing my wedding accordingly but I decided that might be taking it a tad too far.

The mega lifestyle retail company (including Urban Outfitters, Free People, Leifsdottir and Terrain) announced today that the line is launching its online boutique on Valentine’s Day!!!  BHLDN (beholden?) is what they are calling the romantic wedding brand. Rumor has it, a physical store will open later this year in a major city (NY?).  AND… the site is up and running as a teaser! Married or not, I’ve already signed up for their emails.

I couldn’t agree more with the company’s Managing Director, Kristin Norris, “We know our customer, and we know she’s looking for a brand that reflects her unique perspective.  She may have interests common to her friends, but she’s looking to create a moment that’s all her own… it’s not so much about our point of view as it is about capturing hers.”

Accessories and decor are scheduled to follow.  In the meantime… I’m considering pretending that my wedding did not happen so I can wear an Anthro wedding dress.

1 Comment

    • Erica
      Reply Cancel Reply
    • January 30, 2011

    I received the email from anthro the other day and am SO excited as I haven't chosen my bridesmaid dresses as I was holding out for (&stalking everyday) the anthro spring dress line. Now I can't wait for Feb. 14th!

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