by jessica, 03.28.12

new branding

About this time last year, I quit my other job to do event design full time.  I couldn’t be happier doing what I love to do and it’s already been an amazing journey!  I feel incredibly fortunate to be doing something I’m passionate about.

With any business, especially a creative one, I think it’s normal to evolve.  When I started my business, I felt like it was important to give it a name.  As I reflected on where my business is now and how I want it to grow, I realized it’s more important to brand my it as myself, because I am the brand.

Even though I will always need to have assistants to help me and vendors that I work with regularly, any project that I’m a part of is under my Creative Direction.  And while a lot of what I do is indeed “planning,” it’s much more than that.  I consider myself a designer, artist and event stylist first and foremost.  I take care of the logistics in order to execute the design and make sure that it’s implemented as it was intended.

When I attended joy thigpen’s workshop in February (which I’ll post more about soon), I walked away full of inspiration and direction that affirmed my thoughts on needing to rebrand lovebird style.  So today, I’m beyond thrilled to introduce you to my new brand!

It’s more personal and holds a lot of meaning.  What I truly value in life is a part of who I am and how I live, including how I work.  You’ll see my work evolve over the next year to align with what I value.  And this rings true for the work I do for my clients.  It’s my desire and personal goal for all of my clients to have an event that truly represents who they are and what they value most.

This quote seems to sum it up for me and maybe it will resonate with you…

You are what your deep driving desire is.
As your desire is, so is your will.
As your will is, so is your deed.
As your deed is, so is your destiny.

-Brihadaranyaka Upanishad

So when I set out to have someone design my new logo, I asked one of my current clients to help.  I am thrilled to have a bride behind my rebranding because not only is she talented, she has experienced first-hand how I work and what I do.  A special thanks goes to the lovely Jessie Parker who designed my beautiful new logo!

On that note, I’m incredibly thankful to be working with some of the best photographers in the industry this year!  It’s important to me that I work with people who share my values and style.

I can’t wait to share what I have been working on to launch the new and improved jessica sloane event styling & design.  By this time next week, lovebird style will officially switch to jessicasloane.com.  I hope you continue to follow me on this journey… and thank you for your support!

4 Comments


  • jess - so excited to hear about the growth and evolution of your business! you are so incredibly talented and am looking forward to seeing your new site soon. xoxo

    • Emily Nicaud
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    • March 28, 2012

    Love the new logo! I love seeing where your creativity takes you, your talent as a designer is inspiring!

    • Shirley Moore
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    • March 28, 2012

    I think it is perfect and will benifit you toward your future endeavors as the named artist for your work. Your artistry should be congurent with who you are. ~Shirley Moore~

  • [...] encouragement stirred up some BIG changes for my business.  Truly, the weekend was nothing short of a gift!  And since I’m certainly [...]

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